EXPERIENCE MATTERS

A collective of commercial leaders guiding the world's finest hotels

Founded in 2021, Hawkins Hospitality has developed a white-glove, partner-oriented commercial services program for luxury and lifestyle hotels. Our classically trained revenue leaders combine deep expertise, modern technology, and a dedicated analyst team to drive measurable financial improvement.

The team at Hawkins has led revenue strategy for many of the world’s most prestigious hotels and resorts — from iconic global luxury brands to independent properties affiliated with Leading Hotels of the World, Relais & Châteaux, Preferred Hotels & Resorts, Small Luxury Hotels, and Design Hotels.

2021 - Present

Hawkins Hospitality

Founder and Principal

Hospitality consultant offering expert guidance to owners and operators on all aspects of revenue generation.


2016 - 2021

Sydell Group

SVP & Chief Revenue Officer

Gary joined Sydell Group in 2016 when it was a management company comprised of 6 independent hotels with annual room revenue of $46M and helped grow it into a portfolio of brands with annual room revenue of $380M.


2015 - 2016

SIXTY Hotels

Vice President, Revenue Management

Gary joined SIXTY Hotels in 2015 as Vice President, Revenue Management when the Pomeranc brothers sold the Thompson Hotels brand and created the new SIXTY Hotels brand retaining several of the original Thompson flagship properties. Gary was integral in the new brand creation and mitigating the risks associated with rebranding the hotel collection.


2008 - 2015

Standard Hotels

Corporate Director, Revenue Management

Gary joined Standard Hotels as the opening Reservations and Revenue Manager of The Standard Highline and was promoted a few times until ultimately holding the title of Corporate Director of Revenue Management for the portfolio. In addition to oversight of the rooms performance of Standard Hotels, Gary helped with distribution support for Andre Balazs Properties (Sunset Beach, The Mercer, Chateau Marmont, Chiltern Firehouse), as well as worked on the creation of the One:Night app.