Our Culture
Built on curiosity, sharpened by collaboration
At Hawkins Hospitality, curiosity isn't a personality trait — it's a professional standard. We invest deliberately in the growth of our team, hold ourselves to a high bar of industry awareness, and believe that the best strategies and results come from minds that are continuously being challenged and refined.
Masterclass Series
Always Learning, Always Leading
Our weekly internal Masterclass Series keeps the team on the pulse of hospitality innovation.
Hawkins brings in third-party partners — senior leaders from the companies shaping the future of hospitality technology — to walk us through their latest developments, integrations, and thinking. With direct relationships at the platforms that matter most, we get honest, substantive conversations about where the industry is heading and what's actually worth paying attention to.
And the relationship goes both ways: many of these partners come to us for product feedback, allowing our hands-on client experience to actively inform product roadmaps.
Not every Friday belongs to a vendor. Some of our best sessions are internal — team members teaching each other tips and tricks refined from years in the field. We cover how to present ideas with clarity, revenue management best practices, competitive strategy, and discuss current market conditions. It’s an experienced group, and we make each other better for it.
Our partners
Annual Team Retreat
Where Strategy Meets Connection
Once a year, we bring the whole team together — off-site, away from the day-to-day — to think bigger. The retreat is part team bonding, part working session, part beautiful hotel inspiration, and entirely focused on the question of how we can serve our clients better. We reflect on what's working, challenge what isn't, and push each other to raise the bar. The energy that comes from putting sharp, motivated people in a room together with the space to think is hard to replicate, and we've found it to be one of the most valuable investments we make as a team.
Conference Presence
At the Forefront of the Industry
We show up where the industry convenes. Attending key hospitality and revenue management conferences throughout the year keeps us connected to emerging trends, evolving technology, and the broader conversation happening across the business. It's where we test our thinking against others, separate what's genuinely innovative from what’s just noise, and maintain the relationships that keep us plugged in long after the conference ends.
The Hawkins team also attends smaller partner-only events hosted by key technology providers, where our feedback is incorporated into their product development.
Our clients benefit from a team that doesn't just follow the industry — one that's actively engaged in it.
Find us at
HSMAI ROC
HITEC
The Phocuswright Conference
NYU International Hospitality Industry Investment Conference
Direct Booking Summit
Independent Lodging Congress
Destination AI
Hotel Data Conference
Revenue Strategy Summit
HEDNA
Skift Megatrends
LE Miami
How We Work
Operational Excellence, By Design
Dedicated Account Reps
Every property is assigned a dedicated representative who becomes a true extension of your team — no rotating contacts, no lost context.
Lean Account Loads
Hawkins intentionally limits the number of properties each Director oversees, ensuring focused and sufficient hours dedicated to the work that matters most.
Senior-Level Attention
Our structure frees Directors to focus on high-impact strategy while internal support handles systems maintenance, rate builds, and reporting.
Interested in Joining a Team Like This?
We're always looking for curious, driven hospitality professionals who want to do meaningful work alongside a collaborative team.