Service offerings
Commercial solutions tailored to THE NEEDS OF each asset, team, AND OPERATIONAL STAGE
No two hotels require the same commercial support. Each engagement is designed around the realities of the property: ownership objectives, in-house staffing, market position, technology, and stage of operation. Whether serving as an embedded revenue partner, strategic advisor, or pre-opening lead, Hawkins provides experienced commercial leadership with clearly defined deliverables and a structured implementation.
1/ MANAGED services
For hotels seeking ongoing commercial support. Hawkins serves as an embedded extension of the property’s leadership team, providing active oversight of pricing, inventory, reporting, and strategic decision-making. This engagement is designed to create consistency in execution while giving owners and operators greater visibility into performance, pace, and opportunity. It combines day-to-day revenue management discipline with the judgment of experienced commercial leaders.
Daily pricing, inventory, restriction, and yield management
Weekly revenue strategy meetings and cross-functional commercial cadence
Collaboration with sales team for group strategy, pricing, and displacement analysis
Customized daily, weekly, and monthly reporting for property leadership and ownership
Ongoing analysis of pace, pickup, segmentation, booking window, and comp set performance
Oversight of distribution and rate parity across brand, third-party, and direct channels
Forecasting and ANNUAL budget support
2/ FRACTIONAL CHIEF REVENUE OFFICER
For ownership groups and hotel teams that require senior commercial leadership without the need for a full-time executive hire. Hawkins provides high-level oversight of revenue strategy, commercial positioning, and organizational structure, helping leadership teams make stronger decisions with greater confidence. The focus is not simply on reporting performance, but on shaping the commercial direction of the asset.
Executive-level review of commercial strategy and revenue performance
Participation in ownership, asset management, and leadership discussions
Strategic guidance on pricing architecture, seasonality, room-type strategy, and market segmentation
Evaluation of commercial organization structure, role clarity, and team effectiveness
Mentorship and coaching for on-property revenue leaders and commercial team members
Clear, actionable recommendations to strengthen structure, accountability, and results
3/ Hotel Opening Services
Opening a hotel requires a different commercial playbook than operating a stabilized asset. Hawkins supports owners and operators through the pre-opening and launch process, helping establish the commercial foundation required for a strong market entry and a more efficient path to stabilization.
Pre-opening commercial critical path and timeline development
Tech stack selection, vendor evaluation, negotiation support, and implementation coordination
Comp set definition, rate positioning, segmentation strategy, and opening pricing structure
Distribution setup, rate loading strategy, channel activation, and launch readiness support
Sales and marketing coordination to align commercial strategy with demand generation efforts
Pro forma, budget, and forecast support tied to opening assumptions and ramp-up expectations
4/ project Management
For hotels navigating change, Hawkins provides focused leadership for commercial projects that require structure, coordination, and follow-through. This service is ideal for implementations, transitions, system changes, and other initiatives that need experienced oversight from planning through completion.
Project scoping, timeline creation, milestone tracking, and stakeholder coordination
Review and recommendation of commercial systems and technology solutions
Vendor evaluation and negotiation support
Implementation planning and coordination across all stakeholders
Support through launch, transition, testing, and post-implementation follow-up
5/ COMMERCIAL diagnostic
The diagnostic is a structured review of a hotel’s current commercial performance, strategy, and systems. Hawkins assesses what is working, where opportunities exist, and which changes will have the greatest impact, then delivers clear, prioritized recommendations.
Interviews with key operational and commercial stakeholders
Review of pricing strategy, comp set positioning, and rate architecture
Analysis of seasonality, booking window, day-of-week, and segment performance
Assessment of room-type strategy, channel mix, and distribution approach
Evaluation of current sales initiatives and commercial alignment
Review of reporting practices, system configuration, and tech stack UTILIZATION
Written recommendations with prioritized action items
